The month of July and August was filled with much activity. In fact so much activity that all of us are teetering on the brink of exhaustion, basically doing sales at so many New Launches – Waterfront Key, Vista Residences, 8@Woodleigh and the most recent Trevista in Toa Payoh, a few of us were also serving clients who were interested in Optima and Centro in Tanah Merah and Ang Mo Kio respectively.

Being an agent in ERA is both exciting and exhausting at the same time. We always have exciting new residential projects for sale, and frequently offered to jointly market the project (which is the case for Waterfront Key, Vista Residences, 8@woodleigh and Trevista).

The most recent project we are marketing – Trevista at Toa Payoh is impressive, with about 410 of the 490 units released sold at the pre-launch stage. The launch for Trevista is slated for this weekend, much of the choice units have already been snapped up. The attractive price of less than $1000 psf at the pre-launch stage, is one of the reasons for units being snapped up at a record rate. It is reported that Singaporeans picked up 87 per cent of the total 410 units. Permanent residents made up 7 per cent and non-PR foreigners, 6 per cent, of buyers. 70% of buyers held HDB addresses, the remainder private addresses.

The remainder units left for this weekend’s release will be 3 and 4 bedroom units and units with prime pool-view orientation. It is still expected to be snapped up, as units in Toa Payoh have always been favoured for its prime central location, amenities & quick access to PIE and CTE, be it for own-stay or for investment, it is equally attractive.

Despite what many analysts are saying, the property market seems to be unfazed by the government’s moves to cool down the heated property market. Other property launches such as Trizon, the 289 freehold development by Singapore Land at Ridgewood Close is reported to have sold 100 units so far.